I’ve been creating web applications for quite some time but never got interested in SEO (or Search Engine Optimization) until now.
The primary reason I think is that most (if not all) of the web applications I’ve been developing are for internal use only (think Java and banks).
But this outlook changed as my wife and I started playing with a Christian Music Site called Sling & Stone Music.
For starters, I’ve converted most of the dynamic URLs to use mod_rewrite to somehow make them search friendly.
I was thinking of buying a book for this purpose but luckily I found some very good articles from IBM developerWorks on the said topic.
Here are the links:
- Search engine optimization basics, Part 1: Improve your standing in search engines
- Search engine optimization basics, Part 2: SEO keyword and infrastructure strategies
- Search engine optimization basics, Part 3: Get your Web pages into search indexes
- Search Engine Optimization basics, Part 4: Improve search marketing for large sites
Hope you find them useful!